Embarking on the journey of setting up a camping or glamping site in the UK is an exciting endeavour filled with opportunities for adventure and entrepreneurship. However, this venture requires careful planning, compliance with regulations, and strategic marketing to ensure success. In this blog post, we'll explore the essential steps to establish your campsite or glamping site, including obtaining an exemption certificate from the Campfire Companions Club.
1. Research and Planning
Understanding the market
Before diving into the setup process, conduct thorough market research. Understand the demand for camping and glamping in your desired location, identify your target audience, and analyse your competition. This will help you position your site effectively and cater to the needs of potential guests.
Choosing the right location
The location of your site is crucial to its success. Look for areas with natural beauty, nearby attractions, and easy access to transportation. Ensure the site has adequate space for accommodation, facilities, and amenities while complying with local planning regulations.
2. Legal Requirements and Regulations
Planning Permission, 60-Day Rule, and Exemption Certificates
Before setting up your campsite or glamping site, you should decide which planning rule you will use.
Planning permission from your local council. This involves submitting detailed plans of your proposed site, including layouts, facilities, and access points. Engage with a planning consultant to navigate this process smoothly. This can be costly, and you will also need to apply for a camping permit.
The 60-Day Rule
As of 26th July 2023, a new Permitted Development Right (PDR) came into effect, detailed under Class BC of Part 4 of Schedule 2. This new regulation allows land to be used as a recreational campsite for up to 60 days per calendar year, with a maximum of 50 pitches. This PDR is applicable to tents, motorhomes, and camper-vans, but it does not extend to touring caravans.
Exemption Certificate
An exemption certificate allows you to operate a campsite without a site license under certain conditions. The Campfire Companions Club offers such certificates, providing a streamlined process for compliant site owners. You can operate your site year-round, accommodating up to 5 motorhomes, camper-vans, caravans, domes, yurts, shepherd huts, and certain glamping pods, as well as up to 50 tents and bell tents.
Application: Join the Campfire Companions Club by completing their application form online.
Site Assessment: Schedule a site assessment with the club’s representatives. They will evaluate your site for safety, amenities, and environmental impact.
Approval and Certification: Upon successful assessment, the club will issue an exemption certificate, allowing you to operate legally without a traditional site license.
3. Developing Your Site
Designing Your Site Layout
Create a detailed site layout that maximises space and enhances the guest experience. Consider:
Accommodation Units: Position tents, glamping pods, etc. to provide privacy and scenic views.
Facilities: Include essential facilities such as restrooms, showers, communal areas, and cooking spaces.
Landscaping: preserve natural features, plant native vegetation, and create walking paths to enhance the site’s appeal.
Sourcing and setting up accommodations
Choose high-quality, durable, and weather-resistant accommodation units. Consider eco-friendly options to attract environmentally conscious travellers. Set up each unit with comfortable furnishings and lighting to ensure a pleasant stay for your guests.
Installing utilities and amenities
Ensure your site is equipped with essential utilities such as water, electricity, and waste disposal. Invest in renewable energy sources, like solar panels, to reduce your environmental footprint. Provide amenities such as Wi-Fi, outdoor seating, and recreational facilities to enhance guest satisfaction.
4. Marketing Your Site
Building a professional website
Create a professional website that highlights your site's unique features, accommodation options, and on-site amenities. Incorporate captivating visuals, informative content, and easy booking functionality to engage potential guests and convert website visitors into bookings.
Leveraging social media platforms
Harness the power of social media to connect with your target audience and showcase the unique experiences offered at your campsite or glamping site. Establish a presence on platforms like Instagram, Facebook, and Twitter, and regularly share engaging content such as stunning landscape photos, guest testimonials, and behind-the-scenes glimpses of daily life on-site.
Collaborating with Influencers and Travel Bloggers
Partnering with influencers and travel bloggers can amplify your reach and attract new guests to your site. Identify influencers whose values align with your brand and invite them to experience a stay at your campsite or glamping site. Encourage them to share their authentic experiences with their followers through blog posts, social media posts, and vlogs.
Offering special promotions and packages
Entice prospective guests with special promotions, discounts, and package deals tailored to their interests and preferences. Whether it’s a romantic weekend getaway package or a family-friendly adventure bundle, create compelling offers that add value and incentivize bookings.
5. Managing Operations and Ensuring Guest Satisfaction
Hiring and training staff
Recruit a dedicated team to manage daily operations, guest services, and maintenance. Provide thorough training to ensure your staff can deliver exceptional service and create memorable experiences for your guests.
Implementing a Booking System
Use a reliable booking system to manage reservations, track availability, and handle payments. Ensure the system integrates with your website and allows for seamless online bookings.
Collecting and showcasing guest reviews
Encourage guests to leave reviews and testimonials about their stay. Highlight positive feedback on your website and social media channels to build trust and credibility with potential guests.
Continuous Improvement
Regularly gather feedback from guests and staff to identify areas for improvement. Invest in upgrades, new amenities, and enhanced services to keep your site attractive and competitive.
Setting up a camping or glamping site in the UK requires careful planning, adherence to regulations, and effective marketing strategies. By following these steps and obtaining an exemption certificate from the Campfire Companions Club, you'll be well-equipped to create a successful and memorable outdoor hospitality experience for your guests.
Happy camping and happy hosting!
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